Upnext
For independent hotels and resorts

+30% direct bookings without the OTA commission

We help boutique hotels, resorts, glamping sites, and wellness stays build a website that sells the experience - not just the room - and bring reservations back to your own page.

  • Multi-locale
  • Booking
  • PMS integration
  • Build
  • Measurement

Selected clients in hospitality

StayneeVyberKámenLemon Beach ResortSprávnej krámCorporate SolutionsSuperior LettingSynlabBigBoyStill MomentumFishProMelody MallPilulka
StayneeVyberKámenLemon Beach ResortSprávnej krámCorporate SolutionsSuperior LettingSynlabBigBoyStill MomentumFishProMelody MallPilulka
StayneeVyberKámenLemon Beach ResortSprávnej krámCorporate SolutionsSuperior LettingSynlabBigBoyStill MomentumFishProMelody MallPilulka
StayneeVyberKámenLemon Beach ResortSprávnej krámCorporate SolutionsSuperior LettingSynlabBigBoyStill MomentumFishProMelody MallPilulka
400+Enhancements shipped
30+Projects delivered
8+Years of experience
What's slowing you down

Four things that hurt independent hoteliers online the most.

The booking flow buries the whole experience

Guests land on a price table instead of the destination story - and within three clicks they're on Booking, looking you up with an 18% commission on top.

Photos sell the room, not the destination

A grid gallery where every room looks like another room. The things guests actually come for - the beach, the kitchen, the trips, the atmosphere - sit three clicks deep.

Multi-locale and multi-currency hurt every month

The Czech guest sees Ghanaian cedi, the Ghanaian guest sees Czech cancellation rules. The team hand-maintains five translations in four spreadsheets and three price lists in the PMS.

AI assistants recommend chains, not you

ChatGPT and Perplexity answer 'best boutique hotel in X' with Marriott or a Booking listicle. Your page never shows up - even though you're the most authentic option on the coast.

How we solve it

Four ways your site starts bringing in direct guests.

Booking-funnel audit

Inside two weeks we go through analytics, session replay, and key drop-off points from hero to booking confirmation. We fix the three most expensive bottlenecks - measured against a baseline.

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A new website for the hotel or resort

We build an experience-led site - multi-locale, multi-currency, PMS and channel-manager integration, a booking flow that opens with the stay instead of the price table. A CMS the team can run on a Tuesday afternoon.

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GEO/AEO and AI concierge

We tune your content so ChatGPT, Perplexity, and Google AI Overviews recommend you for 'best boutique hotel in X'. An internal AI concierge answers guest questions 24/7 in their own language.

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Experience-flow prototype

Inside a week we ship a clickable prototype of the itinerary-led booking flow and multi-locale logic. Tested with real guests before you sink the budget into full PMS integration.

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How we work

Four steps to turn the website into a direct-booking channel.

01

Funnel and guest-journey audit

We go through analytics, session replay, and photography. We find where guests fall out of the booking flow and where they click through to OTAs. Three most expensive bottlenecks, ranked by impact.

Week 1–2
02

Design the experience architecture

We design a booking flow led by the stay, not the room. Multi-locale, multi-currency, the structure of activity pages and the destination. We test with real guests before a single line of code.

Weeks 3–6
03

Build and PMS integration

We build the site, the CMS, and the booking flow. We integrate the PMS (Mews, Cloudbeds, Apaleo) and channel manager. Weekly demos - no mid-project surprises.

Weeks 7–14
04

Launch and a month of listening

Before launch we wire up Microsoft Clarity - session replay, scroll depth, dead-click maps. For thirty days we watch real guests in real locales, then decide what to fix next.

Month 4+
Frequently asked

Questions we hear from hoteliers and resort operators.

Free consultation

Planning a new website for your hotel or resort?

Half an hour, no slide deck. We'll walk through your booking funnel, your photography, and your multi-locale setup - and tell you straight what's worth fixing this week.

Let's meet
Available for projects

Not sure where to start?We'll tell you straight.

30 min intro call

Have a project in mind? We'd love to hear about it. Let's create something exceptional together.

[email protected]