Our approach

How we work

We're not a code shop. We're product partners who treat your project like our own - from strategy through design to data after launch.

Let's meet Our work

What we believe

A few principles we build everything on.

Product thinking, not a feature factory

We don't bill by the hour or ship features by the dozen. We ask what the product actually needs to achieve - and build only what gets it there.

Partners, not a vendor

We challenge assumptions, map the direction, and say the uncomfortable things. We care about the outcome, not about ticking off a brief.

Ship fast, built to last

You see the first output within days. Under the hood we write clean, scalable code that survives growth and years of iteration.

Decisions driven by data

After launch we instrument analytics and watch real behavior. What works, we double down on; what doesn't, we fix. No guessing.

The process

From idea to a deployed product in four steps.

Every step has a clear output and you see it live. No mid-project surprises.

Discover and define

Before a line of code, we dive into the problem. We go through goals, users, your requirements, and technical limits - and handle every edge case that can come up.

Week 1–2

Strategy and design

We create designs and working prototypes you can actually try. We test with real users before anything gets built.

Weeks 2–4

Build and craft

We get into full design and development. You follow the whole process live, with a demo every week and visibility into every step.

Weeks 4–10

Launch and grow

We deploy and set up analytics to see the impact. We evaluate where there's room to improve, save, or optimize - and keep growing with you.

Month 3+

Proof

Numbers, not promises.

400+ENHANCEMENTS

30+PROJECTS

8+YEARS EXPERIENCE

7TEAM MEMBERS

Client stories

Don't take our word for it. Watch theirs.

Working with UPNEXT (formerly SPLX) on the UX analysis of our SYNLAB e-shop was excellent. Their team gave us a detailed, clear analysis that pinpointed specific areas to improve the user experience. Thanks to their expert recommendations we were able to simplify the site's navigation and increase customer satisfaction. We appreciate their professional approach, the speed of delivery, and their ability to bring fresh perspectives to our e-shop's design.

The UPNEXT (formerly SPLX) team does absolutely top-class work and their reliability is second to none. From the very start we were pleasantly surprised by their professional approach, fast communication, and attention to detail. They handled every task precisely and exactly to our requirements. What we value most is their knack for always finding an effective solution. They're true experts in their field and you can tell they love what they do. If you're looking for people you can rely on 100%, UPNEXT is the clear choice!

Communication during the UX analysis with UPNEXT (formerly SPLX) was excellent, and we got genuinely relevant feedback on our website. I appreciate the constructive criticism and professionalism that helped us better understand usability and navigation on our e-shop. Thanks to their expert recommendations we were able to implement our next steps far more effectively.

What I want to praise most is the honesty and constructive criticism you shared with us. It's great to talk to people who genuinely listen, yet immediately grasp the client's context and business, have the experience, and are bold enough to get to the heart of the matter. I'd absolutely recommend working with - and the initial analysis from - UPNEXT (formerly SPLX) to anyone who truly wants to hear, straight up, how to improve their website and their whole customer experience, all tied directly to their brand's specific goals.

A super professional approach from the first conversation and planning of the work all the way through to the consultation itself - which definitely wasn't just skimming the surface. You can tell they genuinely care about understanding both the client and their customers. They asked great questions and brought their own insights and suggestions that weren't creative just for the sake of it, but grounded in facts, data, and experience. Hats off and a big thumbs up!

Ráda doporučím UPNEXT (dříve SPLX) za práci na našem novém webu. Začali jsme od návrhu rozložení, který jsme společně rychle dotáhli do finální podoby. Jejich odbornost a důraz na řešení na míru stojí za pochvalu. UPNEXT doporučím každé firmě, která hledá profesionální web.

Available for projects

Not sure where to start?We'll tell you straight.

30 min intro call

Have a project in mind? We'd love to hear about it. Let's create something exceptional together.

[email protected]